# Telegram bot for business: connect MAX, website chat and Avito How to connect an AI chatbot for business to Telegram, MAX, your own MAX number, the website chat and Avito, and make a bot link with an ad tag. Section: AI chat bot · Updated: 2026-11-11 · http://my.lptracker.ru/land/lk/faq/?a=chat-bot-channels&lang=en > **In short:** A Telegram bot for business is an AI bot that answers clients in Telegram, MAX, Avito and the website chat and collects all leads in one CRM. Turn channels on in the “Platforms” block of the editor's “Settings” tab: Telegram and MAX need a token, and your own MAX number needs a QR code login. Telegram brings our clients' chatbots more requests than any other channel. So start with a Telegram bot for business, then add MAX, the website chat and Avito. While the bot isn't connected to any channel, it stays silent and clients go to competitors — even when the ads are already paid for. One bot answers in all channels at once, following one instruction, in seconds and at any time of day. Leads from every channel land in one CRM with no integrations, and from your MAX number the bot can even message a client first. A bot link with a source tag shows which ad brought the client. If you don't have a bot yet, create one first — how to do it is covered in the article [AI chatbot for website](http://my.lptracker.ru/land/lk/faq/?a=chat-bot-start&format=md&lang=en). Watch the two-minute video, and below you'll find the step-by-step setup. [Video: Telegram bot for business: connect MAX, website chat and Avito](http://my.lptracker.ru/land/n/multic/faq_media.php?f=2026-11/chat-bot-channels-en-b8190d.mp4) - 0:03 Telegram chatbot - 0:19 “Platforms” block - 0:34 Telegram token - 0:47 Tagged link - 1:01 Website chat - 1:14 Your own number - 1:27 Avito - 1:43 Channel statuses - 1:58 Summary ## Why businesses need it - An online school: ads lead to the Telegram bot through a link with a tag, for example vk_ads. The tag gets into the lead card — you can see which campaign brings requests and which one wastes the budget. - A clinic, salon or car service: the website chat offers a “Book now” button, and if the visitor stays silent, it opens by itself with a message. Even people who wouldn't start a chat on their own end up writing. - Selling on Avito: the bot answers buyers' “Is it in stock?” and “What about delivery?” in listing chats around the clock. Every buyer becomes a lead in the CRM. - A sales team in MAX: the bot replies from the work MAX number and can message clients first. If you turn off auto-start, it replies only where a manager has turned it on. > An online English school. Before: ads led to a website with a form, and in Telegram a single manager answered during the day. What we did: one bot in Telegram, MAX and on the website, plus a separate tagged link for each ad campaign. Result: more than half of the requests came from Telegram, and thanks to the tags the school switched off two campaigns that brought no leads. The cost per request dropped by 18% in two months. ## How it works Channels are turned on with checkboxes in the “Platforms” block on the “Settings” tab of the bot editor. The settings of the ticked channel appear below. Everything is saved with the “Save changes” button. The message “Saved. Webhook set on all platforms.” means the channels are connected (a webhook is the address the messenger uses to pass messages to the bot). In the bot list, each channel has its own icon in the “Status” column. A Telegram bot for business is included in the “CRM + Telephony + Automation” plan and higher — together with all the other channels. AI replies are charged to the balance: $0.02–0.03 per dialog on average. ![A chatbot for Telegram, MAX, the website and Avito: channels are turned on with checkboxes in the “Platforms” block](http://my.lptracker.ru/land/n/multic/faq_media.php?f=2026-11/chat-bot-channels-1-en-f5e6a0.webp) ## How to connect a bot to Telegram and MAX 1. **Telegram token** — (the bot's secret key) — in Telegram, open @BotFather, send /newbot and set the bot's name and username. Copy the whole token. 2. **Channel checkbox** — In the bot list, click the gear → “Edit” → the “Settings” tab. Tick “Telegram” and paste the token into the “Telegram bot token” field. 3. **Saving** — Click “Save changes”. The “✓ webhook OK” mark should appear next to the token. 4. **Check** — Under the token, click “Open bot”. In the “Bot link” window, click “Open bot” again and message the bot from your phone. 5. **MAX** — Get the token in MAX, in the “Integration → Get token” section. Tick “MAX”, paste the token into “MAX bot token” and save. MAX bots are created on the MAX platform for partners. First, MAX asks you to verify your organization: under its rules, the platform is open to companies and sole proprietors that are residents of Russia. No company or sole proprietorship? Connect your own number via MAX direct — it doesn't need a bot on the platform. Keep in mind: a MAX bot replies only to people who started the dialog themselves, and only MAX direct can message first. ## Website chat The “AI Chat on site” checkbox doesn't need a token: the widget finds the bot through the project. Choose the “Project” on the same tab — only one such bot works in one project. The project's widget code must be installed on the website. What to set up in the chat: - “Welcome message in chat” and “Button text under the welcome”, for example “Book now”. A click on the button goes to the bot as the client's first message. - “Send a message to the widget by timer” — if the visitor hasn't written anything, the widget opens with your message. For a new bot, this is already on: after 15 seconds. The message goes out once per visit and only to those who haven't written yet. ![AI website chat: a welcome message, a button and a timed message](http://my.lptracker.ru/land/n/multic/faq_media.php?f=2026-11/chat-bot-channels-2-en-49456d.webp) ## MAX bot on your own number (MAX direct) MAX direct connects your real MAX account, not a bot. A regular MAX bot replies only to people who wrote first, while from your number the bot can message a client first — that's what a [MAX messenger broadcast](http://my.lptracker.ru/land/lk/faq/?a=chat-bot-broadcasts&format=md&lang=en) to your contact list is built on. Tick “MAX direct” — the connection window opens by itself. Choose “No proxy” or “With proxy”, click “Continue to QR” and scan the code in the MAX app — it stays valid for about three minutes. If MAX asks for a “Cloud password”, enter it. Once you see “Connected”, the bot saves itself. You can connect several numbers: new chats are distributed between them in turn. If managers work on the number, turn off “Start the AI chat on an incoming message”. Then the bot replies only where you clicked “Start bot” in “Dialogs”. One number can send no more than 40 messages a day. Every message counts: bot replies, “Write first”, broadcasts, autofunnels and managers' replies from the CRM. The counter resets at 3:00 AM Moscow time (MSK). Need more? Connect more numbers, and chats will be distributed between them. A yellow “restricted until HH:MM” chip on the number's card means that MAX has temporarily restricted the account. Until then, nothing is sent from the number, and the bot skips it when distributing chats. ![A MAX bot on your own number: connecting MAX direct with a QR code](http://my.lptracker.ru/land/n/multic/faq_media.php?f=2026-11/chat-bot-channels-3-en-15e409.webp) ## Avito chatbot: replies in listing chats The bot answers buyers in the chats of your Avito listings. Every buyer becomes a lead in the CRM, and a manager can reply to them from the card. 1. **Avito keys** — In Avito, open “For professionals” → “API” and click “Get keys”. Keys are issued only with an Avito subscription that includes API access. 2. **The “Avito” checkbox** — In the bot editor, choose the “Project” and tick “Avito” in the “Platforms” block. The “Avito integration” window opens for the bot's project. 3. **Connecting** — Paste the “Client ID” and “Client Secret” and click “Connect”. The “Connected” status means that Avito chats come into this project. 4. **Saving** — Close the window and save the bot. The bot writes only in chats where the buyer wrote first: Avito doesn't allow messaging first. Only text goes out — images and files are not sent to Avito. The Avito integration is included in the same plan as the chatbot. ![An Avito chatbot is connected to the project with API keys](http://my.lptracker.ru/land/n/multic/faq_media.php?f=2026-11/chat-bot-channels-4-en-63bab0.webp) ## Bot link with an ad tag Under the Telegram or MAX token, click “Open bot”. In the “Bot link” window, enter the “Source” in Latin letters, for example vk_ads, and copy the link — a separate one for each ad. To get the tag into the lead, turn on “Pass the source” in the “Create / update lead” target action and choose a CRM field (more in the article [chatbot CRM integration](http://my.lptracker.ru/land/lk/faq/?a=chat-bot-automation&format=md&lang=en)). MAX passes the tag only when the client starts the bot for the very first time. Put the same link on your site’s buttons too: “Order”, “Get the price list in Telegram”, “Calculate the cost”. Promise a clear benefit for the click — a price list, an estimate, a selection — and people will start the conversation with the bot themselves. This matters because a Telegram bot can’t message a client first, so the more such entry points your site has, the more conversations and leads you get. > One token works for only one bot. If you connect the same Telegram token in another service, messages will go there. In that case, save the bot in your account again. ## Frequently asked questions ### Can one chatbot be connected to Telegram, MAX, the website and Avito at the same time? Yes: one bot answers in all channels following one instruction, and leads from all channels go into one CRM. Channels are turned on with checkboxes in the “Platforms” block on the “Settings” tab. ### Why won't the bot connect to Telegram: “Saved, but webhook was not set — Telegram: Unauthorized”? The token is wrong, was cut off when copying, or was revoked in @BotFather. Copy the whole token again and save the bot. ### Why doesn't the chat appear on my website? Check that a “Project” is selected, that the project has no second bot with the chat, that the widget code is installed on the website and that the balance isn't negative. Changes take up to ten minutes to reach the website — check in a new private window. ### What should I do if MAX direct shows “no session” or “offline”? Click “Add account” and go through the QR code with the same number — the old link will be replaced. Then check the status with the “Check status” button. ### Why is the chatbot not replying on Avito? Open the integration window with the “Set up the Avito integration (Client ID and secret)” link and click “Check status”. If the status is “Not working”, paste up-to-date keys and click “Reconnect”. ### Why did the chatbot stop replying in all channels? A common reason is a negative balance or an expired plan. Top up your balance and turn on auto-payment. **Read also:** [AI chatbot for website: how to create a bot that answers 24/7](http://my.lptracker.ru/land/lk/faq/?a=chat-bot-start&format=md&lang=en), [MAX messenger broadcast and “Write first”: bring clients back](http://my.lptracker.ru/land/lk/faq/?a=chat-bot-broadcasts&format=md&lang=en), [Live chat for website: AI chat, Telegram, MAX and a map](http://my.lptracker.ru/land/lk/faq/?a=widget-chat-messengers&format=md&lang=en)