# Popup form for website: leads from any button straight to CRM How to make a popup form for your website with no coding: CRM fields, a thank-you window, a link for the button and linking a button without editing the site. Section: Widgets · Updated: 2026-11-03 · http://my.lptracker.ru/land/lk/faq/?a=site-forms-widget&lang=en > **In short:** A popup form for website is a window with fields that opens when a visitor clicks a button and sends the request straight to your CRM. Create it in the “Website form widget” section with “Add form”, click “Save” and put the form link on a button on your site. A popup form for website is what you need when a “Call me back” or “Get the price list” button is there but has no form behind it. Without a form, the button leads to an email address or phone number, and some visitors leave without sharing their contact details. And a form built by a developer usually sends requests to an inbox, where they get lost among other emails. A popup form is a window with fields that opens on top of the page when a visitor clicks a button and sends the request straight to your CRM. The “Website form widget” section builds such a form in a couple of minutes: a title, fields, a button and a thank-you window. All your site needs is a link on the button. Watch the two-minute video, and below you'll find the step-by-step setup. [Video: Popup form for website: leads from any button straight to CRM](http://my.lptracker.ru/land/n/multic/faq_media.php?f=2026-11/site-forms-widget-en-d8e0e7.mp4) - 0:03 Popup form for website - 0:18 Forms section - 0:28 New form - 0:40 Window texts - 0:51 CRM fields - 1:06 Thank-you window - 1:19 Link on a button - 1:32 Summary ## Why businesses need a form on a button - **A clinic, salon or car service.** The “Book now” button opens a form with “Name”, “Phone”, “Service” and “Preferred date”. The administrator calls back with a time slot already in mind. - **An online school.** “Get the course syllabus”: name, phone, email and a “Course” field. A voice bot calls back on the fresh request while the person is still on the page. - **Real estate.** Each button gets its own form: “Get floor plans”, “Find an apartment” with budget and district, “Book a viewing”. - **Lawyers, renovation, B2B.** “Request a quote” with “Company” and “Comment” fields, and the thank-you window promises a call back within 15 minutes. - **A landing page on Tilda or WordPress.** The form link goes into the button's link field in the site builder, so no separate form block is needed on the page. > A dental clinic in Samara. The problem: the “Book now” button led to a phone number. Before: in the evenings and on weekends, visitors left without getting through. What we did: a “Name”, “Phone”, “Service” form on every booking button and a voice bot on the new-leads stage. Result: about a third more leads from the website, and the bot calls back within a minute. ## How the website form widget works The form is opened by the account code on your site, the same code the widget uses. You install it once in “Website integration”, and it works when the project's widget is created and not paused. Each form has its own link: the site address, a “#” sign and the form name in Latin letters. The link is built from the “Name” field, with non-Latin letters transliterated: a form named “Callback” gets an address ending in callback. A visitor clicks a button with this link, fills in the fields, and the request arrives in the project's CRM, with the answers going straight into the lead card. ![Popup forms for website in the section list](http://my.lptracker.ru/land/n/multic/faq_media.php?f=2026-11/site-forms-widget-1-en-df3a4b.webp) ## How to make a popup form for website: step by step 1. **Check the code on your site** — “How to show on the site” → “Website forms markup”: in “Website integration”, the status should be “Code found”. 2. **Create a form** — Click “Add form” and enter a “Name”, for example “Call me back”. Visitors don't see it. 3. **Set the window texts** — A “Title” of up to 80 characters and a “Description” of up to 150, while “Window width” is 200 to 3000 px, 700 by default. 4. **Build the fields** — In “Form fields”, keep the ones you need, remove the rest with the cross, and “+ Add a field” adds a field from your CRM. 5. **Set up the button and the thank-you window** — “Button text”, “Button color”, then “Title” and “Description” in the “After the form is sent” block. 6. **Save and copy the link** — Click “Save”, then the copy icon next to the link in the list. Paste it into the button on your site and send a test request. ## CRM fields and the thank-you window Besides “Name”, “Phone” and “Email”, you can add lead card fields of the “Text”, “Date”, “Number” and “List” types: city, service, budget, preferred date. The client fills them in, so the manager doesn't need to ask again. You reorder fields by dragging, and the “Hint inside the field” is the grey text in an empty field. If the field you need is missing, create it among your [custom fields in CRM](http://my.lptracker.ru/land/lk/faq/?a=crm-card-fields&format=md&lang=en) and reload the forms page. After submitting, the visitor sees a thank-you window with your title and description. Instead of a generic “Your request has been received”, write a specific promise, such as “We'll call you back in 5 minutes”. People wait for the call and are more likely to pick up. The editor has a “Preview” on the right with a “Form” and “After submit” switch. ![Setting up a popup form for website with CRM fields](http://my.lptracker.ru/land/n/multic/faq_media.php?f=2026-11/site-forms-widget-2-en-57221c.webp) ## How to put the form on a website button You copy the form link from the list with the icon next to it, through the ⚙ menu → “Copy form link”, or at the bottom of the editor. In Tilda, WordPress and other site builders, you paste it into the button's link field like any address. If nobody can edit the site, you can link the button right from your account. In “Website integration”, click “Open the site for markup”, choose the “Popup on button” mode, click the button on the page and pick the form in “Which form to open”. How markup works is explained in the article [website form to CRM](http://my.lptracker.ru/land/lk/faq/?a=website-integration&format=md&lang=en). > The link is built from the form name. Rename the form, and the link changes too, while the old one stops opening the window on your site. Change the visible texts in “Title” and “Description”, and better leave the “Name” as it is. > The form doesn't pop up by itself, only on a button click. A window that appears on entry, on exit, or with a discount and a timer is an offer; see the article [discount popup for website](http://my.lptracker.ru/land/lk/faq/?a=widget-offers&format=md&lang=en). ## Why the popup form doesn't open on your site - There is no code on the site, or the code belongs to another project: “Check the code” in “Website integration” should show “Code found”. - The project's widget is paused: when the balance is below zero or the plan has expired, the code shows nothing. - The link on the button is outdated: the form was renamed or deleted. - The site wasn't published after the button was edited. - The code loads forms after the first mouse move, scroll or tap, so the very first click may not work; click again. ## Frequently asked questions ### How much does a popup form for website cost? There's no separate fee for forms, and their number isn't limited. The form is opened by the widget code, so you need a working [contact widget for website](http://my.lptracker.ru/land/lk/faq/?a=widget-start&format=md&lang=en) that isn't paused. ### Can I add my own fields to the form? Yes: “+ Add a field” adds CRM fields of the “Text”, “Date”, “Number” and “List” types. Fields of other types can't be added to a form. ### What happens to leads if I delete a form? Requests that have already arrived stay in your CRM. Only the link stops working: the button on your site will no longer open the window. ### How do I add a popup form to a Tilda website? Copy the form link, paste it into the button's link field in Tilda and publish the page. The account code must already be on the site. ### Why can't I change the label above a form field? The label is the CRM field name at the moment it was added; in the form, only the hint inside the field can be changed. Rename the field in CRM, reload the page and add it again. **Read also:** [Contact widget for website](http://my.lptracker.ru/land/lk/faq/?a=widget-start&format=md&lang=en), [Website form to CRM](http://my.lptracker.ru/land/lk/faq/?a=website-integration&format=md&lang=en), [Lead generation quiz](http://my.lptracker.ru/land/lk/faq/?a=widget-quizzes&format=md&lang=en)