# SMS sender ID: how to send texts under your company name

An alpha name instead of a number: clients see who's texting and read the SMS. How to apply, pass moderation and turn on the name: video and steps.

Section: Integrations · Updated: 2026-11-02 · http://my.lptracker.ru/land/lk/faq/?a=sms-sender-names&lang=en

> **In short:** An SMS sender ID is your company name in Latin letters that clients see in an SMS instead of a phone number. Apply in “SMS sender names” with the “New name” button, wait for operator approval (up to two weeks) and click “Use”. SMS with your name cost from $0.0888, depending on the operator.

A salon sends a booking reminder from an unknown number because it hasn't set up an SMS sender ID. The client takes it for spam, deletes it without reading and doesn't show up. The stylist sits idle, and the salon loses revenue. When the SMS is signed with the salon's name, the client immediately understands who is writing and opens the message.

A sender ID, or alpha name, is the name of your company in Latin letters that the client sees in an SMS instead of a number. In the “SMS sender names” section, you apply for a name, mobile operators check it, and you turn the name on for the project. After that, all of the project's SMS go out under your name: from the CRM, on funnel stage changes and from autofunnels.

Registration with the operators takes up to two weeks. SMS with your name cost from $0.0888, depending on the operator — all the prices are below.

Watch the two-minute video, and below you'll find the step-by-step guide.

[Video: SMS sender ID: how to send texts under your company name](http://my.lptracker.ru/land/n/multic/faq_media.php?f=2026-11/sms-sender-names-en-3bbad5.mp4)
- 0:03 SMS sender ID
- 0:17 Name requirements
- 0:34 Name application
- 0:48 Documents
- 1:03 Moderation
- 1:18 Turning it on
- 1:33 SMS price
- 1:48 Summary

## Why businesses send SMS under their company name

- Clinics, salons, car services: the SMS at the “Booked” stage comes from the clinic's name. The client recognizes the sender, so there are fewer no-shows.
- Online school: a CRM mailing with a webinar reminder comes from the school's brand. Such SMS are opened more often than messages from a number.
- Online store: an order status notification comes with the store's name. Fewer calls asking “who texted me?” and “what's my order status?”.
- Real estate agency or B2B company: after a call, an autofunnel sends the client an address or a link to a presentation — from the company's name, not from an anonymous number.

> A dental clinic in Kazan. Before: appointment reminders went out under the system name, and about 15% of patients didn't show up. What we did: applied for the clinic's name in Latin letters with a document on the company name. Ten days later, the name was approved and turned on in the project, and an autofunnel now sends a reminder a day before the visit based on the “Stage date”. After: two months later, no-shows are down to 9%, and calls asking “who texted me?” have almost disappeared.

## How an SMS sender ID works

Names are shared across the whole account: one application is visible in all projects. But the current name is chosen for each project separately and is used in all of its SMS:

- [bulk SMS](http://my.lptracker.ru/land/lk/faq/?a=crm-leads-list&format=md&lang=en) from the CRM in the “SMS to leads” window;
- a client notification when a lead moves to a funnel stage — [SMS to the client on a stage change](http://my.lptracker.ru/land/lk/faq/?a=crm-funnel-steps&format=md&lang=en);
- the “Send an SMS” block in autofunnels, where you set up [automatic SMS to the client](http://my.lptracker.ru/land/lk/faq/?a=autofunnels-messages&format=md&lang=en);
- a reply to the client from the lead card in the SMS channel.

Until you have your own name, SMS go out under the default system name, which has the “System” status. Each mobile operator registers your own name separately.

Name requirements:

- 2 to 11 characters: Latin letters, digits and the symbols . - _ &. The field doesn't accept non-Latin letters;
- the name matches the name of your company, brand or website, and documents confirm it.

![SMS sender ID — the “Current sender name” and “Name requirements” blocks at the top of the page](http://my.lptracker.ru/land/n/multic/faq_media.php?f=2026-11/sms-sender-names-1-en-07c904.webp)

## How to register an SMS sender ID

1. **Open the section** — The “Leads” menu → “SMS sender names”, then click “New name”.
2. **Enter the name** — In the “Sender name” field, in Latin letters. The account checks by itself whether it's available: wait for the “Name is available” label.
3. **Fill in the company details** — The “Company” as in its founding documents and the “INN” (taxpayer number): 10 digits for a legal entity or 12 for a sole proprietor. In the “Comment for moderators” field, you can explain what the name means and give a link to your website.
4. **Attach a document** — In the “Supporting documents” block, click “Attach” in the matching row: “Trademark certificate”, “License agreement”, “Company document”, “Domain ownership” or “Guarantee letter”. Scans in JPG, PNG or PDF up to 10 MB will do.
5. **Submit the application** — Click “Submit”. The application gets the “Under review” status.
6. **Turn on the name** — When the status becomes “Approved” or “Partially approved”, click “Use”. Before that, check that the right project is selected in the menu at the top left.

## Application statuses and operator moderation

- “Draft” and “Error” — you can fix the application with the pencil icon “Edit and resubmit”.
- “Under review” — the operators are registering the name. Their timelines differ, generally up to two weeks. The status updates by itself.
- “Partially approved” — at least one operator has approved the name. You can already turn it on with the “Use” button. Subscribers of operators that haven't approved the name yet will get SMS under the system name.
- “Approved” — all operators have registered the name.
- “Rejected” — the application can't be fixed; submit a new one.

You can send SMS under a name with the “System”, “Approved” or “Partially approved” status.

Under the status, you see each operator's decision: a green dot means approved, red means rejected or an error, blue means under review. The “Check status” button requests a fresh status right away, without waiting.

![SMS sender ID applications in the “Sender names” block — statuses, operator decisions and the “Use” button](http://my.lptracker.ru/land/n/multic/faq_media.php?f=2026-11/sms-sender-names-2-en-3d9fe2.webp)

## One sender ID in several projects

You apply once per account. To use the same name in another project, switch the project in the menu at the top left, and the page reloads. Then click “Use” next to the name you need. You can check which name a mailing will go out under in the CRM: the “SMS to leads” window has a “Sender” line.

## How much does an SMS with a sender ID cost

SMS are charged to your balance. The price depends on the recipient's operator and on the name the message goes out under. The cost of each SMS sent is shown in “Balance details” on the “SMS” tab.

Length matters too. Up to 70 characters including spaces is one SMS. If it's longer, the text is split into parts of 67 characters, and each part is paid for separately: 140 characters is already three SMS. The counter in the “SMS to leads” window shows right away how many SMS you'll get.

SMS with your sender name:

| Operator | Price per SMS |
| --- | --- |
| T2 | $0.0888 |
| MTS | $0.0936 |
| Yota | $0.0944 |
| MegaFon | $0.1104 |
| Beeline | $0.116 |
| Other operators | $0.1104 |

SMS with the system name are on the general rate, from $0.0748:

| Operator | Price per SMS |
| --- | --- |
| MTS | $0.0748 |
| Motiv | $0.0755 |
| T2 | $0.0776 |
| Win-mobile | $0.0882 |
| Volna mobile | $0.0882 |
| Yota | $0.1844 |
| Other operators | $0.0889 |

With Beeline and MegaFon, the general-rate price depends on how many SMS were sent to one number in a calendar month.

Beeline charges in packages:

| SMS to one number per month | Price |
| --- | --- |
| 1st and 2nd | $0.1096 each |
| from the 3rd — the “1–5 SMS” package | $0.484 per package, the first two SMS are included in it |
| the “6–10 SMS” package | $0.2135 extra |
| the “11–20 SMS” package | $0.4896 extra |
| from the 21st | per SMS |

With MegaFon, the price per SMS also depends on the message type:

| SMS to one number per month | Promotional | Authorization | Informational |
| --- | --- | --- | --- |
| 1–5 | $0.504 | $0.119 | $0.189 |
| 6–20 | $0.457 | $0.1848 | $0.2198 |
| from the 21st | $0.0911 | $0.1848 | $0.2198 |

> Apply in advance, before you launch mailings and reminders. If you delete the current name, the project goes back to the system name.

## Frequently asked questions

### Can an SMS sender ID contain non-Latin letters?
No. An alpha name uses only Latin letters, digits and the symbols . - _ &, so other letters can't be typed in the field.

### What if the sender ID I want is already taken?
The “This name is already taken” label means such a name is already registered. Choose a different spelling, for example with your domain or an abbreviation.

### What if my sender ID application was rejected?
See which operators refused. Submit a new application with a name that matches your company, brand or website name, and attach a supporting document.

### Why do SMS still arrive with the old sender name?
The name is assigned to a project. Check that “Use” was clicked in the project the mailing is sent from.

### How much does an SMS with a sender ID cost?
From $0.0888 (T2) to $0.116 (Beeline) per SMS, and from $0.0748 with the system name. If an operator has the “· paid” mark, the name is marked as paid with that operator: check the terms with support in the “Help” → “Support” menu.

### How do I give an employee access to “SMS sender names”?
If they see “Access denied”, open the employee's card in “Users” → “Profile” → “General settings” and turn on “Access to the settings section”.

**Read also:** [How to set up Telegram lead notifications and SMS to clients](http://my.lptracker.ru/land/lk/faq/?a=autofunnels-messages&format=md&lang=en), [CRM pipeline stages: set up your sales funnel and client alerts](http://my.lptracker.ru/land/lk/faq/?a=crm-funnel-steps&format=md&lang=en), [CRM for small business: how to never lose a single lead](http://my.lptracker.ru/land/lk/faq/?a=crm-leads-list&format=md&lang=en), [How to top up your account balance and avoid service pauses](http://my.lptracker.ru/land/lk/faq/?a=balance-payment&format=md&lang=en), [Bulk sms and email campaigns](http://my.lptracker.ru/land/lk/faq/?a=mass-mailing&format=md&lang=en)