Billing and payments

CRM pricing plans: which one to choose and how to switch

CRM pricing plans: what each one includes and what a user costs per day, how to change your plan and book a turnkey bot setup.

Updated Nov 3 10 min read 17 views

In short

CRM pricing plans cost from $0.133 to $0.60 per user per day: every plan has all CRM features, and telephony, voice AI, the chatbot, the callback widget, call tracking and end-to-end analytics come with higher plans. To switch, open “Settings” → “Billing & Payments” → “Plan management” and click “Switch to this plan”.

CRM pricing plans determine which tools your company can use. Plans without automation don't include the voice AI, the chatbot, the callback widget or call tracking. The company pays for a CRM but keeps losing website leads and night calls. And an expensive plan with features nobody uses means overpaying for every employee.

A pricing plan is a set of CRM features paid for per user per day. The “Plan management” section shows what each plan includes and how much it costs. Every plan has all the CRM features; the plans differ in telephony and automation. You can change your plan in a couple of clicks. Right after the switch, the dashboard offers to set up your bots together with a specialist, so that they start bringing in leads sooner.

Watch the two-and-a-half-minute video, and below you'll find step-by-step instructions.

Could not load the video. Check your connection and refresh the page.

Which CRM plan to choose for your business

A small company just starting out. Start with “CRM system”, and when calls and advertising pick up, move up with the same “Switch to this plan” button. The paid period is recalculated automatically.
A sales team without bots but with lots of calls. “CRM + Telephony” gives you phone numbers and calls from the card, and it costs less per user.
Online schools, clinics, real estate. The AI voice bot, the chatbot, website lead capture, call tracking and Avito are available starting from the “CRM + Telephony + Automation” plan. An AI receptionist for incoming calls answers calls around the clock, and end-to-end analytics shows which ads pay off.
A large team. The “Custom price” feature is arranged through the sales team.

Client case

A car service in Samara with three service advisors on the “CRM + Telephony” plan. The problem: calls were lost in the evenings and on weekends. Before: after 8 p.m. and on Sundays, nobody picked up the phone — about 15 calls a week. What we did: a switch to “CRM + Telephony + Automation” and a turnkey bot setup with an AI receptionist for incoming calls. Result: the plan upgrade costs about $6.30 a month for all three users, bot minutes about $15, and the bot brings in 5–7 extra repair bookings a week.

How much CRM pricing plans cost and what they include

There's one plan for the whole account, covering all projects and users at once. The price on the card is per user per day. To estimate the monthly amount, multiply the price by the number of users and by 30. Calls, numbers, voice bot minutes, AI and SMS are paid separately from the balance: for example, a voice bot minute costs $0.12 on average, a chatbot dialog $0.02–0.03, and number rental starts at $1.90 per month. All prices and payment methods are in the article how to top up your account balance.

After activation, a new account starts a trial period (“Trial period” in the dashboard) and gets $1 on the balance. You choose a plan when you're ready to start working.

The main set of plans (your account's list may differ, for example on legacy plans):

“CRM system” — $0.133 per user per day (≈ $3.99 per month): all CRM features, without telephony or bots;
“CRM + Telephony” — $0.33 (≈ $9.90 per month): plus cloud telephony;
“CRM + Telephony + Automation” — $0.40 (≈ $12 per month): plus voice AI, the chatbot, the callback widget, call tracking, end-to-end analytics, website lead capture, Avito and API;
“All Inclusive + Training” — $0.60 (≈ $18 per month): all of the above plus AI assistance and a custom price.

Automation costs just $0.07 per user per day more than the telephony plan, which is about $2.10 per month. A green check mark on the card means the feature is included in the plan, a gray cross means it isn't. Click a row with the “?” icon to read the description and watch a video.

How to change your CRM plan

1
Open the section
“Settings” → “Billing & Payments” → “Plan management”.
2
Compare the cards
The current plan has the “Current” label and the “Connected” badge.
3
Click “Switch to this plan”
On the card of the plan you need. The “Change plan” window opens.
4
Click “Activate plan”
If you have a paid package, the dashboard shows the “Your package dates will change” window with the new end date. If you agree, click “Activate plan” again.
5
Decide on the setup
The “Set up your bots for results?” window opens right away. Click “Set up turnkey” or “No thanks, I’ll do it myself”. After you close the window, the page reloads, and the new plan gets the “Current” label. If this is your first plan choice after the trial period, the balance top-up opens instead.
6
Pay for the package
If the plan isn't paid yet, top up the balance and buy a package on the “Plan and balance” page.

When you move to a lower plan, the features it doesn't have are no longer included in your plan. Any employee with the “Access to the balance section” right can change the plan. There's no separate right for changing plans, so give this one only to the people responsible for payments.

Turnkey bot setup

Our specialists will set up your voice bot and chatbot so that they bring in leads and sales instead of just talking. Answer five short questions: what to set up, what task the bot should solve, what your company does, how many people are in your sales team and what your revenue is. Then choose a date and time for an online meeting, in Moscow time (MSK). In the contact details, enter your name, phone number and where to send the reminder: “Telegram”, “MAX” or “SMS”. The meeting takes place after a call from a manager, so keep your phone at hand.

If there are no free slots, leave your phone number with the “Request a call” button, and a manager will find a convenient time.

Booking a turnkey bot setup after a plan change

Trial period: what it includes and what to do next

The trial period is 14 days of free access for a new account. Everything included in the “All Inclusive + Training” plan works during it, and $1 goes to the balance for test calls and bot dialogs. Number rental is not available during the trial period.

The trial period is activated at sign-up. Click “Activate account”, and at the “Trial access activation” step choose “Via Telegram”, “Via MAX” or “Another way”.

You cannot top up the balance or buy packages during the trial period: the “Plan and balance” page shows the “You are on the trial period” banner and the “Choose a plan” button instead. When the trial period ends, or when you are ready earlier, choose a plan on this page: “Switch to this plan” → “Activate plan”. After that the dashboard opens the balance top-up itself — top up the balance and pay for the plan package.

What happens when your CRM plan expires

When the plan period is over or no plan is selected, a “Service paused: tariff expired” or “Service inactive: no tariff” strip appears at the top of every page. AI bots stop answering, the widget isn't shown on the website, and number rental is unavailable. The plan isn't renewed here but on the “Plan and balance” page, in the “Renew the plan” block. After renewal, the widget returns to the website in about 10 minutes.

Important

The turnkey setup booking window opens only right after a plan change. If you close it, you can't reopen it on the page, so contact support to book. Or order a turnkey implementation with the button at the end of the article.

Frequently asked questions

Why does the card still say “Connected” when my plan has expired?

The badge shows the selected plan, not the payment. Renew the plan on the “Plan and balance” page → “Renew the plan”.

Why does the package end date change when I switch plans?

The paid period is recalculated for the price of the new plan. If you don't agree with the date, click “Cancel”, and your plan stays the same.

Why doesn't my plan include a voice bot or chatbot?

“CRM system” and “CRM + Telephony” don't include them. You need a plan with the “Voice AI” and “Chat bot” features.

How do I switch from the trial period to a paid plan?

Choose a plan here, then click “Switch to this plan” and “Activate plan”. After that, pay for the package on the “Plan and balance” page.

What does “Switch to the next plan?” mean in other sections?

You've reached a plan limit on users, projects or bots. Accept the next plan or choose one yourself on this page. Note that a new user shortens the paid package period, and the dashboard shows by how many days in advance.

How much does a CRM cost per user per month?

From about $3.99 on “CRM system” to $18 on “All Inclusive + Training”: the daily price is multiplied by 30. Calls, numbers, voice bot minutes and SMS are paid separately from the balance.

Next step

Ready to try Lptracker?

Everything from this article is already waiting in your account — open the section and get started.

Try Lptracker

Turnkey implementation

Our implementation team will set up the system for your business: voice and chat AI bots, funnels, robots, telephony and CRM. Book a meeting at a time that suits you.

Book a meeting