Visitor identification: get the phone numbers of people who left your site without a request

How phone capture works, what you need to turn it on and how to call these leads — a two-minute video and step-by-step setup.

Updated 4 min read 25 views
In short

Visitor identification (phone capture) finds the phone numbers of people who visited your site but did not leave a request, and sends them to your CRM. To start, check that the site has this project’s code, turn identification on in the Visitor identification section and, if needed, set a trigger delay and a source filter.

Most visitors look at the site and leave without filling in a form. Visitor identification — it is also called phone capture — helps you win some of them back: the system finds the phone number of such a visitor and sends it to your CRM as a lead. Watch the two-minute video, then use the steps below.

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Video: setting up visitor identification

How phone capture works

When a visitor leaves the site without a request, the system matches their digital fingerprint against a contact base. If there is a match, you get the phone number and can call the person while they are still choosing.

Visitor identification section: how it works in three steps

How to turn it on

  1. 1
    Check the code on the site
    Open Code on the site, enter the page address and click Check the code. Identification works only on pages with the LPTracker code of this very project — the code of another project does not count.
  2. 2
    Turn identification on
    The price of each contact found is shown right under the switch. If your account has free identifications, their counter is shown in the Status block.
  3. 3
    Set the trigger delay
    The delay filters out people who opened the site for a couple of seconds. Five to fifteen seconds works for most sites.
  4. 4
    Set up the source filter if needed
    A whitelist identifies only visitors from the selected sources and campaigns, a blacklist — everyone except them.
Code check: the code of this project is installed
Good to know
Identifications are paid from the balance, so keep it topped up — see topping up the balance and auto-payment. After you turn identification off, numbers may keep coming for a few more days.

Only the ads you need

If you only want contacts from certain campaigns, turn on the source filter, choose the whitelist and add rules: a source and, if needed, a campaign. Rules are saved right after each change.

Source filter: a whitelist with two rules

How to call these leads

This is a cold contact: the person only visited your site and did not leave a request. The manager should start the conversation calmly and ask whether your service is relevant — and be ready for the question “Where did you get my number?”.

Prompt for managers: what to say and what not to say
Important
Don’t say “you left a request on our website” — the person didn’t, and the call will end in irritation. Better: “It came to me in the CRM, so I’m calling. Is an apartment renovation relevant for you?”

Frequently asked questions

Why are no numbers coming after I turned it on?
Check the status of the code: identification works only where the code of this project is installed. Also make sure the delay is not too long and the source filter does not exclude your traffic.
How much does it cost?
The price of each identification is shown under the switch in the Status block. Only contacts that were found are charged.
Can I get numbers only from ads?
Yes: turn on the source filter, choose the whitelist and add the sources and campaigns you need.
What happens after I turn identification off?
New identifications stop, but numbers that were already being processed may keep coming for a few more days.
Next step
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