Discount popup for website: timer, promo code and free gift

A visitor is comparing prices and is about to close the tab. They aren't ready to call, but grabbing a discount or a gift in a website popup is a different story. Without such a popup, they leave silently, and the money paid for the click goes to waste.

An offer is a popup with a deal: a discount with a timer, a promo code, a gift for subscribing, a request form. Your account has 20 ready-made templates for different niches — just change the texts and the color. A request from an offer instantly becomes a lead in CRM with the promo code and the ad source. A lead is a request card with a contact.

The offer is installed with the same code as the website widget and is included in the “CRM + Telephony + Automation” plan and higher, at no extra cost. You don't need a separate popup service or its integration with CRM.

Watch the two-minute video, and below you'll find the step-by-step setup.

Why businesses need it

• Online store, delivery, restaurant: the “Flash sale”, “Promo code” and “Free delivery” templates. The button copies the promo code — a hesitant shopper buys now, not “later”.
• Online school: a “Free guide” in exchange for an email. You keep a contact to nurture, even if the person isn't ready to buy yet.
• Clinic, salon, car service: industry templates with a “Name, Phone” form. The request goes straight to the administrator in CRM.
• Travel, IT, legal services: “Last-minute tour” with a timer, “SaaS trial” for an email, “Lawyer” with a request form. The timer nudges people to decide faster.
• Renovation, construction, furniture: an offer matched to the page (“Only on pages”) — on a page about renovating small Soviet-era flats, “Free design project for your flat until the end of today, no obligation”. For people still choosing, offer something useful, such as “10 mistakes people make when choosing a contractor”: it has value even if they pick someone else, and you keep the contact.
• Marketer: every offer has its own link for an ad, an email or a messenger. A person coming from an ad sees the promised discount right away.

How a popup works on a website

An offer pops up for a reason: on entry, on exit, on scroll or on activity. The frequency is “Once per visit”, “Once a day”, “Only once” or “Every page”. You can show it only on the pages and devices you need. If you first need to ask questions and calculate a price, a lead generation quiz is a better fit.

Match the trigger to the offer. Show a very generous one right away — “On entry” after 0 seconds. An offer that works once people have read your arguments fits “On scroll” or “On activity”. Catch everyone else “On leaving”. Tailor the text to the section of the site. For example, enter /catalog in “Only on pages”, set “On entry” to 25 seconds, use the headline “Can't choose? We'll find the right option in 3 minutes” and set “Button action” to “Callback window”.

If the offer has a form, the request becomes an “Offer: <name>” lead at the funnel step of the “Callback” button. A funnel step is a stage of the sale in CRM. The comment holds the name, phone, email, messenger and promo code. The source is the visit's UTM tags (labels in an ad link) or “Widget: Offer”.

How to create a discount popup

1. 1
   Open the section

   “Widget” → “Edit” → “Offers” → “Add offer”.
2. 2
   Choose a template

   In the “Choose a template” window, filter by category and click a template, for example “Flash sale”.
3. 3
   Change the texts and color

   Fill in “Texts”, set the “Main color” and, if needed, a “Picture”. On the right is the “Preview” for computer and phone.
4. 4
   Decide what the button does

   In the “Request form” block, turn on “Phone” and “Name”. Without a form, choose the “Button action”: the callback window, copy the code, a link or close.
5. 5
   Set up display

   Fill in “When to show”, “How often”, “Devices” and, if needed, “Only on pages”.
6. 6
   Save

   Click “Add” in the window, then “Save changes” at the bottom of the page.

Popup templates and design

Templates are grouped by category — from sales and leads to medicine, travel and holidays. The template language is Russian or English.

Texts are edited in fields with a character counter: the limits protect the design. The “Main color” paints the badge, the button, the big number and the illustration, and the template picks the rest by itself. You can't choose a color that merges with the background. For the picture, it's best to use a photo at least 1000 px wide.

Countdown timer popup: honest urgency

The “Timer” block turns on a countdown. There are two modes:

• “Minutes for each visitor” — from 10 to 30 minutes for a “flash” offer;
• “Until a date” — the end of the promotion in Moscow time (MSK).

“Close the offer when time is up” removes the offer and never shows it to this visitor again. When the page is reloaded, the timer doesn't start over — so the promise never turns into a trick.

Popup link for ads

Click 🔗 in the offer row. In the “Page of your site where the widget is installed” field, enter any page with the widget code. The account checks the code and shows the “Ready link”.

With this link, the offer opens right away, without the display conditions — even if it's switched off. Paste it into an ad, an email or a post.

Read also: Lead generation quiz: get warm leads with answers in your CRM, Social proof widget: how to nudge visitors to leave a request, Callback widget for website: call the client back in 60 seconds