Social proof widget: how to nudge visitors to leave a request

An empty website is silent. Without a social proof widget, a visitor can't see that there are real people behind the company or that others are interested in it too. They put off the decision and then forget about you.

The “Customer catcher” messages the visitor first on behalf of a manager: a photo, a name and lines that appear one by one with “typing…”. The button at the end leads to a call or a chat in one click. The “Social proof” block is a marketing imitation of activity: pop-up messages about how many people are on the site right now and how many left a request today. Social proof is the effect where people are more willing to choose what others choose. That's why such messages nudge visitors toward the target action — a request or a call.

Both tools are installed with the same code as the website widget and are included in the “CRM + Telephony + Automation” plan and higher, at no extra cost.

Watch the two-minute video, and below you will find step-by-step setup.

Why businesses need it

• Real estate: the manager “writes” “Shall we call you back?”, and the “Yes, call me” button opens the callback window. One click is all the visitor needs to leave their number.
• Online school: a “12 people on the site now” banner. The course looks in demand, and it's easier to decide.
• Services: messages about today's requests, taken from real requests made in the callback window. A new visitor sees that people do contact you.
• Online store: purchase messages with product names. The visitor sees that people buy from you and decides to order faster.

How a social proof widget works

The “Customer catcher” appears on a trigger — on entry, on scroll or on leaving. The lines come up one by one, like in a messenger. The button at the end leads to a call, chat, quiz, offer or link, or runs your own code.

The “Social proof” block shows short messages one after another in the chosen place on the screen. You choose the numbers and texts: widget analytics data, a number from a range or your own phrases. It's a marketing technique — it creates a sense of activity and nudges visitors toward a request. A click on a message can open the callback window.

How to set up the “Customer catcher”: a message from a manager

1. 1
   Turn it on

   “Widget” → “Edit” → “Customer catcher” → “Enabled”.
2. 2
   Add a manager

   Upload a “Manager photo” and fill in “Name” and “Position”. The photo is fitted into a circle.
3. 3
   Write the lines

   Two lines and a third one with a call to action, up to 160 characters each.
4. 4
   Set up the button

   Fill in the “Button text” and choose the “Button action”: “Callback window”, “Chat”, “Quiz”, “Link”, “Offer” or “Own code”.
5. 5
   Choose when to show it

   In the “When and where” block, set the trigger, “Show again after, min”, the side, the theme and the typing speed.
6. 6
   Check and save

   Click “Play” in the preview, then “Save changes”.

Text variants

Add up to 5 variants with the “+ Add” button. Each visitor sees one variant at random. You can temporarily turn a variant off with the “Variant on” toggle.

By default, the lines are: “Hello! I see you are looking at our services 👋”, “I can answer any question in 2 minutes.”, “Shall we call you back?”. The button says “Yes, call me”.

Setting up “Social proof”: activity notifications on your website

The “Where and how to show” block:

• “Place on the screen” — six positions at the top and bottom; on phones, the message spans the full width;
• “View” — “Standard” or “Mini”, plus the theme;
• “First after, s”, “Every, s”, “Visible, s” and “Per page” — 8, 25, 6 and 6 by default;
• “Open the callback window on click”.

The “What to show” block — sources take turns at random:

• “Now on the site” — “Real data” for the last 5 minutes or a “Number from a range”;
• “Requests” — “Real, for today” or “My texts”;
• “Purchases” — with or without product names;
• “My messages” — any texts.

Variables work in the texts — placeholders like {name}, {city} and {n}. Names and cities are set in the “Names and cities” block.

Read also: Discount popup for website: timer, promo code and free gift, Website conversion rate: how to calculate it and find drop-offs, Callback widget for website: call the client back in 60 seconds