MAX messenger broadcast and “Write first”: bring clients back

A client asked about a course, got an answer and disappeared. A new intake starts in a week, but without a MAX messenger broadcast or a Telegram one, they won't hear about it: a manager has no time to write to hundreds of such people by hand. And old requests, event attendees and clients from past years sit in a spreadsheet as dead weight.

The chatbot's tools bring both groups back. “Broadcast” is a message to everyone who has already written to the bot. “Write first” means the bot itself starts a conversation with people from your phone list through your MAX number and leads them along the conversation plan. “Inviting” gathers clients from the list into your MAX group. The AI makes the first contact, and the manager steps in when the leads are ready.

Watch the two-minute video, and below you'll find the step-by-step setup.

Why businesses need it

• An online school: people who wrote more than 10 days ago and didn't sign up get a reminder about the start of the intake with a picture of the schedule. Some of the “dormant” ones come back without a manager's call.
• An online store: those who have already ordered get news about a sale, and the rest get a discount on their first order. Repeat sales with no manual work.
• Real estate: on weekdays, the bot writes to everyone from the database of old inquiries, takes the area and budget from the file into account and finds out who is ready to buy.
• An expert or a club: “Inviting” adds clients from the list to your MAX group. Announcements and useful materials reach everyone at once.
• A service business after a voice bot call: right after the call, the client gets an SMS with a link to the MAX bot and a reason to subscribe. After that, an autofunnel sends reminders and promotions to subscribers in MAX — free without AI, while each SMS costs from $0.0748.

How “Broadcast” works

A broadcast goes only to people who have already written to this bot, in the selected channels: Telegram, MAX, the website chat or MAX direct. The text is sent as is, without AI, but it gets into the dialog history: when the client replies, the bot answers with the broadcast in mind. Clients for whom the bot is stopped in “Dialogs” (that's where the whole chatbot conversation history is kept) don't receive the broadcast.

How to send a broadcast in Telegram and MAX

1. 1
   New broadcast

   In the bot list, click the gear → “Broadcast” → “Create broadcast”. Enter a name.
2. 2
   Platforms

   In the “Recipient segment” block, choose the channels or leave it empty: then the broadcast goes to all the bot's channels.
3. 3
   Who to send to

   Choose “By segment”: for example, “Has not written for more than” 10 days and “None fired” for the target action. Or “By users” — specific people. The number of people is shown in the “Recipients” line.
4. 4
   Message

   Write the “Message text” up to 4,000 characters and, if you like, “Attach files” up to 50 MB.
5. 5
   Time and speed

   “Right away” or “Schedule”. The speed is from 1 to 5 messages per minute: 300 recipients at a speed of 5 get the message in about an hour.
6. 6
   Launch

   Click “Launch” or “Save as draft”. You can stop a broadcast with the “Pause” button in the list.

MAX broadcast to bot subscribers with an autofunnel

If a MAX bot is connected to the CRM rather than to an AI chatbot, everyone who wrote to it becomes a lead. An autofunnel can send a message to all the subscribers of such a bot:

1. 1
   Autofunnel

   In “Autofunnels”, click “Add autofunnel” and choose a template, for example “Notification in MAX”.
2. 2
   Recipients

   In “Launch conditions”, click “Add filter” → “MAX bots subscription” and choose your bot. The counter shows how many leads are subscribed.
3. 3
   Message

   In the “Chat bot” block, turn on “Send via MAX_bot” and choose the bot in the “Pick the Max bot to send messages from” field. In “Sending type”, choose “Text” or “File”.
4. 4
   Launch

   Save the scheme and start the autofunnel.

You need the subscription filter because a MAX bot writes only to people who started the dialog themselves. In the same block, the “Send via MAX_direct” checkbox writes from your MAX number to the lead's phone, even if the client has never messaged you. If you connected a bot or a number while the scheme was open, save it and reload the page — then it appears in the list.

Subscribers come through the bot link: in the “Messengers” section, the link button in the “MAX bot” row copies it. Put the link on your website, in emails and in an SMS after a voice bot call, and explain why it's worth subscribing: a booking reminder, a schedule, a discount. How to send an SMS after a call is covered in the article follow-up message after an AI call.

How to message a client first in MAX

“Write first” is a first-message campaign through MAX direct, that is, your MAX number connected with a QR code. How to connect the number is covered in the article Telegram bot for business, in the section about MAX direct. The AI writes first to every contact from the list, following the conversation plan from the AI chatbot prompt. The bot receives the list's fields — name, city, interest — as “incoming data”. After that, the dialog goes on as usual and is visible in “Dialogs”. Several numbers share the sending in turn.

How to launch a campaign

1. 1
   Base file

   Gear → “Write first” → the “Bases” tab → “Import base”. A CSV, TSV, TXT or XLSX file of up to 8 MB and up to 10,000 contacts will do.
2. 2
   Columns

   Enter the “Base name” and check the “Phone column”. In “Fields to import”, keep only what the bot will need: extra fields make dialogs more expensive.
3. 3
   Import

   Click “Import” and confirm. The account weeds out duplicates and invalid numbers by itself and shows how many there were.
4. 4
   Campaign

   The “Campaigns” tab → “Create campaign”. Choose the base, the interval between messages, the “Max first messages / 24h” limit and the sending windows, for example “Mon–Fri 9–18”.
5. 5
   Start

   Click “Save”. If the number is connected and there is no other active campaign, it turns on right away. Otherwise, turn it on with the ON toggle in the card.
6. 6
   Monitoring

   Watch the “Sent by AI” and “Last 24h” figures. If something blocks sending, the reason appears in the card. To stop the campaign, switch the toggle to OFF.

The campaign limit can't bypass the number limit: one MAX direct number sends no more than 40 messages a day, and the bot's replies count too. The counter resets at 3:00 AM Moscow time (MSK). If clients reply actively, set “Max first messages / 24h” closer to 20, otherwise the bot won't have enough of the limit left for replies. To reach more people, connect more numbers: the campaign will distribute sending between them.

Segment search

No list of your own? You can collect one in MAX through MAX direct. On the “Segment search” tab, set keywords or links to channels and groups, and in “Comments” — clients' phrases, for example “how much is it”. Click “Start search” — the people are saved as a new base.

How to invite people to a MAX group: inviting

Inviting means adding people from a contact base to your MAX group through a MAX direct number. Clients get into a community with news and promotions all at once.

The tab is hidden: the section is opened with a special link ending in “?invait” — /land/lk/set_ai_bot.php?invait. Then the bot's gear → “Write first” → the “Inviting” tab.

1. 1
   Number

   In “Invite via MAX direct”, choose a number. It must be an admin of the group, otherwise MAX rejects the invitations.
2. 2
   Base

   Choose the “Contact base”: everyone in it will be invited.
3. 3
   Group

   In “Channel / group”, enter a word from the name or a link like max.ru/name and click “Find”. Choose the group from the list.
4. 4
   Pace

   Keep pauses of 200–280 seconds and a “Batch” of 1: that's about 15 invitations per hour. The “Skip those already invited to this chat” checkbox removes repeats.
5. 5
   Launch

   Click “Start inviting”. The progress shows how many people have been processed and added. “Stop inviting” interrupts the run; those already added stay in the group.

Invite people to a group, not a channel: a channel doesn't accept added members. Those blocked by privacy settings can be invited with a link — they will join on their own. A safe pace is summarized in the “Inviting recommendations” window.

Read also: Telegram bot for business: connect MAX, website chat and Avito, Chatbot conversation history: how to review chats and take over, How to set up Telegram lead notifications and SMS to clients